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Smith Libraries Exhibits

Advertising Their Wares

Christmas Catalog, The Hampshire Bookshop's book catalog, 1923 (front cover)

Christmas Catalog, The Hampshire Bookshop's book catalog, 1923 (front cover)

The Hampshire Bookshop sold new and rare books, stationery, gifts, and even small furnishings, and published numerous catalogues. 

1923: features the Bookshop ship logo created by Hester Hoffman, who began working at the bookstore in 1917.

Books, Hampshire Bookshop's book catalog, 1928 (front cover)

Books, Hampshire Bookshop's book catalog, 1928 (front cover)

Brink of 1929: includes a preface by Christopher Morley, author of essays, poetry, and novels, including two about a fictional bookseller (Parnassus on Wheels and The Haunted Bookshop). Known for his gregariousness, Morley was a frequent guest at the bookstore.

Company of Books For Boys and Girls, Hampshire Bookshop's catalog of books and gifts, 1938 (front cover)

Company of Books For Boys and Girls, Hampshire Bookshop's catalog of books and gifts, 1929 (front cover)

Company of Books For Boys and Girls, Hampshire Bookshop's catalog of books and gifts, 1938

Company of Books For Boys and Girls, Hampshire Bookshop's catalog of books and gifts, 1929 (Introductory preface by Marion E. Dodd)

1929-1930: features a preface by English novelist Hugh Walpole. Marion Dodd wrote in “Prefacing the Preface” that Morley and Walpole were invited to contribute essays because “these two friends of this Bookshop have meant much to its life through a more than casual contact, and we take this occasion to acknowledge our great debt to their generous interest in our journey through the years.”

Matchbooks from The Hampshire Bookshop

Matchbooks from The Hampshire Bookshop 

Another form of advertising: matchbooks, featuring images of the Hampshire Bookshop or mentioning books available there.